| Title |
A Study on the Relations with Motivation of Visiting and Evaluation by Location Type |
| Authors |
최열(Choi, Yeol) ; 이재현(Lee, Jae Hyun) ; 성유정(Sung, Yu Jeong) |
| DOI |
https://doi.org/10.12652/Ksce.2012.32.3D.275 |
| Keywords |
방문동기;동기유형 분류;방문객 만족;순서형로짓모델 visitor motivation;motivation type classification;visit satisfaction;Ordinal Logit Model |
| Abstract |
The aim of this study is to suggest the development direction of future space management. It is not a simple question that why people visit specific place. People visit a place for escape from routine, to learn from other people, spend a time with their friends or lover, to take a rest and get some fresh idea, to relieve stress, and for shopping. It is depend on a various visit motivation with complicated a psychological phenomenon. Visitor participate in choice a specific place by various motivation and purpose. Generally, visitor motivation accepted understanding visitor behavior and process of selected a place. Understanding that why people visit specific place can use a marketing and policy making of visit place so we need to study about visitor motivation. Data were collected through offline surveys from 501 people who have visited four survey place. Empirically analyzed the determinations of visitor motivation and estimate the place by using Ordinal Logit Model. |